UX Strategist
& Sustainability Specialist

15+ years shaping digital experiences for brands that care about impact. Bridging strategy, design, and technology — with a focus on sustainable business.

Portrait of Leo Urban

I help organisations turn complex challenges into clear, human-centred digital products. My work sits at the intersection of UX strategy, project leadership, and creative use of technology — always with a bias toward simplicity and measurable outcomes.

From co-founding a Y Combinator-backed startup in Boston to leading cross-functional teams at agencies across Vienna, I've built a career around one conviction: the best digital work starts with understanding people, not pixels.

UX Strategy

User research, journey mapping, information architecture, and experience design — grounded in data, shaped by empathy.

Digital Leadership

Leading cross-functional teams from concept to launch. Aligning stakeholders, managing complexity, delivering results.

Workshop Facilitation

Designing and running collaborative workshops that unlock clarity, align teams, and accelerate decision-making.

Strategic Consulting

Translating business goals into digital roadmaps. Helping sustainable brands find their voice and scale with intention.

  1. 2023 — Present

    Digital Consultant — Ucon Acrobatics

    Improving UX, e-commerce performance, and sustainable communication for one of Europe's leading conscious bag and accessories brands.

  2. 2022 — 2023

    IT Project Manager & UX Architect — Markta

    Led IT infrastructure change processes and independently consulted on user journey experience for sustainable businesses in Vienna.

  3. 2022

    Managing Director — AccessiWay Austria

    Headed the Austrian branch of a digital accessibility company, responsible for operations and sales strategy.

  4. 2020 — 2022

    UX Architect — Ebcont Communications

    Owned end-to-end UX project delivery within one of Austria's leading digital consultancies.

  5. 2018 — 2020

    Senior Account Manager Digital — VIRTUE (VICE)

    Conceived and delivered large-scale digital projects for enterprise clients, most notably Post AG. Coordinated cross-disciplinary project teams.

  6. 2017

    Technical Director — Jung von Matt/Donau

    Shaped digital strategy at one of Europe's most respected creative agencies. Advised clients on technology and coordinated technical partners.

  7. 2015 — 2016

    Team Lead & Resource Manager — VIRTUE (VICE)

    Led a 12-person web development & IT department. Planned and allocated digital production resources across the agency.

  8. 2011 — 2015

    Production Director & Project Manager — BGCC

    Managed the full agency team (7 people) and oversaw production, UX conception, and project planning. Grew from project management into a leadership role.

  9. 2009 — 2011

    UX Designer & Frontend Developer — BGCC

    Designed and built web applications including Justimmo, a real-estate management platform. Combined hands-on coding with UX design.

  10. 2008

    Co-Founder — Urban Takeover (Y Combinator)

    Co-founded a Y Combinator-backed augmented reality startup in Boston, combining Google Maps with physical-world interaction. Led UX for the product.

  11. 2006 — 2008

    Designer & Frontend Developer — MMC-Agentur

    Designed and built websites and online campaigns for brands including Nivea, Labello, and Ja! Natuerlich.

Ucon Acrobatics, Erste Bank, T-Mobile, Burger King, Oe3, Almdudler, BMW, Heineken Group, ING-DiBa, PULS4, Red Bull Media House, Rote Nasen, Unilever, WKO, Post AG

Let's talk.

Open for freelance projects, consulting, and workshop facilitation — especially in the sustainable fashion and conscious business space.

hello@leourban.com